If I was starting (or restarting) a business Social Media strategy in 2026, this is exactly how I’d approach it.

Here’s what I’d focus on:

1. Build the foundation before you post 🧱
Before thinking about platforms or formats, I’d make sure there’s a clear home base.
Your website is the hub.
Every piece of content — organic, paid, email, PR — should drive people back to it.

Without this, social media becomes activity, not strategy.

2. Start collecting email addresses early 📩
An email list often feels “too small to matter” in the beginning.
That’s exactly why most brands regret not starting sooner.
It supports launches, services, community and long-term growth in a way social platforms never will.

Social builds awareness.
Email builds loyalty and conversion.

3. Choose your core platforms — and commit 🎯
I wouldn’t try to be everywhere.

I’d focus on where my audience actually spends time:
– LinkedIn
– Instagram
– TikTok

(And where relevant: Facebook, YouTube Shorts, Pinterest)

TikTok in particular continues to lead in organic reach, interaction and growth potential — for both B2B and B2C.

The opportunity isn’t gone.
It just requires intention.

4. Invest in high-quality content creation 🎥📸
Clear messaging needs strong visuals to land.

Professional photography and video don’t just “look better” — they work harder:
– Photography builds brand perception
– Video builds connection, trust and reach

Creating both allows content to be reused across:
Social, website, email, PR and paid campaigns.

One shoot. Multiple touchpoints. Strategic efficiency.

5. Combine organic and paid — intentionally 📈
Organic content builds trust over time.
Paid content accelerates visibility and momentum.

6. Build community, not just content 💬
Reply to comments.
Answer DMs.
Engage with the people engaging with you.

Those conversations are where trust is built —
and where followers turn into clients, customers and brand advocates.

That’s the lens I use when building strategies today.
And it’s the approach I work through with clients who want results that last.

If you’re planning your social media and marketing for 2026 and want a strategy that’s structured, intentional and aligned with real business goals.
📩 DM me to discuss monthly management or dual-platform strategies, or
🔗 contact me via my website https://somestockholm.se/