If I was starting (or restarting) a business Social Media strategy in 2026, this is exactly how I’d approach it.
Here’s what I’d focus on: 1. Build the foundation before you post 🧱Before thinking about platforms or formats, I’d make sure there’s a clear home base. Your website is the hub.Every piece of content — organic, paid, email, PR — should drive people back to it. Without this, social media becomes activity, not strategy. 2.
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