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Consistency is 🔑

In a world of viral trends and flashy campaigns, it’s easy to overlook the most fundamental aspect of digital marketing: simply showing up. Consistently. It’s about consistent presence. It’s writing that blog post when you don’t feel inspired. It’s sharing on social media even when engagement seems low. It’s sending out that newsletter, week after Read more...

About last night

At the newly renovated Hotel Sheraton Stockholm I was invited to capture an event that shared – soft light, warm tones, carefully curated details and a room full of energy. 📸 Because an event doesn’t end when the lights go out.With thoughtful photography and video, it continues to live on. Extending its reach, sharing the Read more...

SEO: The silent Engine of sustainable (organically) Business growth 🌱

Visibility is currency. You’ve invested time and resources into created your website to perfectly represents your business. It’s polished, professional and primed to convert visitors into customers. But here’s the crucial question: Are people actually finding it? Does it stands out in the crowd? Enter Search Engine Optimisation (SEO) – the unsung hero of digital Read more...

Social Media as an investment

When done right, social media becomes a strategic channel that supports real business growth, not just visibility. At SoMe Agency, we act as your marketing department, at a fraction of the cost of building an in-house team. You gain a strategic partner who understands both your brand and your business objectives. We don’t just make Read more...

Back to Events at Hotels – Haymarket

I’ve spent most of my career in Hotels, so arriving at Scandic Haymarket for this event recently, feels a bit like coming home. I’m taking it all in — the buzz, the guests, that cozy Hotel scent, the staff with a pep in their step. It’s reassuringly familiar and still a little thrilling. There’s something Read more...

Chasing details through the lens

📸🤍 sharing a bit of sparkle on this grey day✨ Read more...

The theme of this week has been creativity📸

..and slow motion shooting🤍 Read more...

Consistency is starting to matter more than ever.

In 2026 many brands won’t struggle because their product or service isn’t on point. What I’m seeing more often is something quieter.Long gaps. Inconsistent presence. Momentum that never quite builds. Marketing in 2026 feels less about doing more. And more about staying present, clear and recognisable over time.Not constant noise.More of regular signals that remind Read more...

Quiet moments before service. 🍽

We recently visited Restaurant Nour just before opening. This is where hospitality lives: in the atmosphere, the precision and the work that happens before the first guest arrives. Capturing restaurants in these in-between moments is part of how we approach hospitality marketing understanding the space, the pacing, and the experience being built long before service Read more...

This was a new content creation take 📸 A snow rainbow 🌈

2026 is the year..

2026 is the year your business stops ignoring Social Media and starts growing your platforms and community! Let someone (like me) help you run your accounts with increased results, more consistency, creative content, targeted approach✨👏🏻 DM me for a first discovery call 📸 Read more...

If I was starting (or restarting) a business Social Media strategy in 2026, this is exactly how I’d approach it.

Here’s what I’d focus on: 1. Build the foundation before you post 🧱Before thinking about platforms or formats, I’d make sure there’s a clear home base. Your website is the hub.Every piece of content — organic, paid, email, PR — should drive people back to it. Without this, social media becomes activity, not strategy. 2. Read more...

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